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Brand experience and event marketing for Millet

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Enhance brand identity and increase brand awareness: this is the challenge that Millet, the outdoor clothing brand specialized in vertical sports, has entrusted us.

  • Brand Experience
  • Media Relations
  • Digital PR
  • Event Marketing
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Millet's needs were to highlight the brand's outdoor expert DNA, increase the intention to buy from fans of the vertical world and the brand awareness within the urban audience.

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Thanks to an unconventional media relations campaign in the Italian and Spanish market, we organized a live experience of ski mountaineering for the press and for the community of enthusiasts and influencers: the preview of the Millet Tour Du Rutor, the prestigious race of the La Grande Course circuit.

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We also took care of the Digital PR activity to recruit some of the greatest protagonists of the mountaineering world: Marco Camandona, Francesco Ratti, Alessandro Beber and many others, who engage the target, involving everybody in their most extreme missions!

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